Strategically located along the US 190/SH 36 corridor on the west side of Rogers in Bell County, this offering presents a rare opportunity to acquire approximately 27.3 acres of elevated, highly visible land positioned directly in the path of major TxDOT investment, including the newly constructed US 190 Rogers Relief Route and the planned upgrade of US 190 to Interstate 14. The hilltop setting offers broad views over Rogers and the surrounding countryside, enhancing long-term visibility and market presence along a future interstate-grade corridor. The property benefits from frontage and exposure along US 190 and is bordered by a railroad along one boundary, adding potential appeal for commercial, logistics, or light industrial uses. Portions of the site have been improved as part of the highway project, contributing to enhanced access and development readiness. No structures or active utility services are currently in place; however, utilities are available nearby. Located approximately 12 miles southeast of Temple and within convenient reach of Waco, Bryan-College Station, Austin, and Dallas, the property is supported by strong traffic fundamentals, with over 10,000 vehicles per day near Rogers and up to 80,000 vehicles per day at the I-35 interchange in Temple. Situated within the designated Interstate 14 Central Texas Corridor, the site is well-suited for future highway-oriented commercial, industrial, hospitality, or mixed-use development, subject to local approvals. The property benefits from an agricultural tax valuation via a productive hay field. Mineral and water rights will be retained by the sellers. 10 acres between the highway split are also available for a total of 37 acres with highway frontage and high visibility.